[Company Vision]

Make cycling more enjoyable!

[Company Culture]

Entrepreneurship, innovation, and creativity; There is learning, achievement, and position.

[Core Values]

Striving for excellence and pursuing excellence; Dedicated service, value first

[Brand interpretation]

Riding towards the distance will definitely be a bumpy journey, encountering wind and rain, walking together with dust and sand, and accompanying obstacles... This is like the R&D process of the founding team, overcoming difficulties, persisting in experiments, and dedicating themselves to research and development. After a series of technological breakthroughs, ZhuoKe's internal variable speed was born.

The logo of the brand "JOYCYC" is inspired by the English letter combination of JOY (Joy and Joy) and Cycling, expressing the brand's focus on internal variable speed riding experience - simple handling, smooth speed change, durable impact resistance, effortless climbing, wide speed, etc. At the same time, it reflects the excellent performance of Zhuoke's internal variable speed empowering cycling, allowing cyclists to enjoy the pleasure of cycling.

The meaning of "Zhuo Ke" in Chinese is: "Zhuo" means transcendence, "Ke" means victory.

"JOYCYC" expresses the brand's willingness and love for cycling, to travel fearlessly on unknown journeys, move forward with detachment, overcome difficulties, and break through oneself.